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The top 100 cross-border e-commerce companies in Europe generated more than € 100 billion in sales on the continent for the first time. Cross-Border Commerce Europe has presented its ranking for the European market, in which Vinted and Zalando stand out for their rapid rise.

B2B e-commerce is undergoing a sea change like never before. Once B2B companies lagged compared to B2C, they are now embracing digital transformation strategies faster than ever, and all of this in large part as a result of COVID-19.

Ai is a fashionable word that has existed for decades, but recent advances in machine learning and voice recognition have made it applicable to more areas of society than ever, like sales teams.

define your target group of accounts, define who is the correct icp (ideal customer profile) and once defined, determine the appropriate combination of classification variables and information that allows you to know a b2b processing customer and a b2 customer process, which is a b2 customer procession, which is a b2b commercial process . more even it becomes critical when you want to apply to an account based marketing process. segmenting is a totally necessary tool to understand the market.