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    The trend of moving business online has intensified due to the global COVID-19 pandemic. This led to the fact that people began not only to buy more goods on the Internet, but also to provide various services online.
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    In 2019, more than half of online sales went through online marketplaces, which brought in $1.7 trillion to the global economy. Such trends have turned the creation of a marketplace to promote goods or services into a profitable investment for businesses.
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    Marketplace is a term that is on everyone’s lips. From Amazon to Wildberries, success stories are everywhere. However, there are many trading platforms that started working, but soon closed, unable to reach a payback. The reasons are always the same: lack of demand, unsustainable business model, bad technology solutions and insufficient marketing. Let’s talk about what marketplaces are and how to launch them correctly.