Category: Marketplace

  • B2B-market-segmentation

    Segmentation and Targeting B2B

    define your target group of accounts, define who is the correct icp (ideal customer profile) and once defined, determine the appropriate combination of classification variables and information that allows you to know a b2b processing customer and a b2 customer process, which is a b2 customer procession, which is a b2b commercial process . more even it becomes critical when you want to apply to an account based marketing process. segmenting is a totally necessary tool to understand the market.